Executive Strategist
With 16+ years experience leading initiatives in innovation & foresight strategy, brand marketing and digital product development, Kelly is an innovative and dynamic leader known for crafting standout brands, transformative ventures, and award-winning products and campaigns. A lifelong learner with a strong growth mindset and a passion for creativity and ingenuity, she is skilled in collaborating with ambitious teams on their 'next big thing.' She holds and Executive MBA '24 Dual Degree from Queen's University and Cornell University and was a fellow of the 2024 Cornell University Johnson Summer Startup Accelerator.
Kelly has a proven track record of shepherding projects from initial ideation and strategic planning stages to successful implementation and growth. Skilled in collaborating with multi-disciplinary teams, she has worked with teams across startups, Fortune 500 companies, design agencies, venture studios, and global marketing and digital transformation firms.
Industry experience includes: New Venture, Technology, Professional & Olympic Sports, special events, Entertainment, AI and Machine Learning, Web3, VR & gaming, Software, SaaS, HaaS, Retail, Grocery, Beverage, Telecommunications, CPG, Automotive, Fashion, and Hospitality.
Beyond her career Kelly has competed internationally as a Team Canada Modern Pentathlete at the World Championship level, and is a 6x national champion and Pan Am Games bronze medalist.
Offerings:
- Business Innovation & Foresight Strategy
- Brand & Marketing Strategy
- New venture & Startup roadmapping
- Lifecycle from Go-To-Market to Growth
- Omni-channel Marketing
-Campaigns & Content Strategy
- Product Management & Product Marketing
- Business Development & Partnerships
- Co-disciplinary team management
- Client Relationship management & negotiation
- Pitches, Presentations, and Workshop Facilitation
Connect
Email: kfitz.co@gmail.com
LinkedIn: @kellyfitzsimmonscanada