Executive Marketing Strategist
16+ years experience leading initiatives in innovation & foresight strategy, brand marketing and digital product development. Innovative and dynamic leader known for crafting standout brands, transformative ventures, and award-winning products and campaigns. A lifelong learner with a strong growth mindset and a passion for creativity and ingenuity, I love collaborating with ambitious teams on their 'next big thing.' Beyond my career I have competed internationally as a Team Canada Modern Pentathlete, 5x national champion and Pan Am Games bronze medalist.
As a self-motivated and goal oriented individual, I have a proven track record of shepherding projects from initial ideation and strategic planning stages to successful implementation and growth. Skilled in collaborating with multi-disciplinary teams, I have worked with teams across startups, Fortune 500 companies, design agencies, venture studios, and global marketing and digital transformation firms. My diverse experience has given me exemplary negotiation and communication abilities with deep experience in building strong partner relationships and engaging with stakeholders from scrum to C-suite.
I've worked across a multitude of industries including: New Venture, Technology, Professional & Olympic Sports, Entertainment, AI and Machine Learning, Web3, Software, SaaS, HaaS, Retail, Grocery, Telecommunications, CPG, Automotive, Fashion, Hospitality, Beverage & Special Events.
Core Competencies:
- Business Innovation & Foresight Strategy
- Brand & Marketing Strategy
- New venture & Startup roadmapping
- Lifecycle from Go-To-Market to Growth
- Omni-channel Marketing, Campaigns & Content Strategy
- Product Management & Product Marketing
- Business Development & Partnerships
- Co-disciplinary team management
- Client Relationship management & negotiation
- Pitches, Presentations, and Workshop Facilitation
Connect
Email: kfitz.co@gmail.com
LinkedIn: @kellyfitzsimmonscanada